Discovery Channel is planning to add more regional language feeds. At present, the channel is available in 38 languages, including Hindi and Tamil. Speaking to the press in Chennai after announcing the launch of the epic ‘Life’ on the channel, Rahul Johri, Senior Vice President & General Manager, India, Discovery Networks Asia-Pacific, said that they were planning to add more regional language feeds but refused to name the languages.
He added, “We constantly evaluate language feeds, and we are planning to add more language feeds. I can’t tell you which the languages are.”
On choosing Tamil as one of the regional feeds initially, he said that after Hindi, Tamil was the biggest television market in India. “Hindi and Tamil are the most important languages and we intend to add more languages,” he added.
Johri further claimed that the response to the Tamil feed had been really good and added that before launching the Tamil feed, Discovery was ranked 47th in Tamil Nadu. “It’s been only three months since we introduced the Tamil language feed and now, we are ranked 18th in Tamil Nadu,” he added.
According to him, more than the viewership, it was the availability of content in the language that people understood that was more important. He further said that they had the infrastructure in place to add six more language feeds.
Johri made it clear that Discovery was is the biggest producer of non-fiction content in the world and added that the channel was planning to spend close to $900 million to produce fresh content this year.
Discovery HD, the 24-hour high-definition channel, which was available on Sun Direct, would soon be available on other DTH platforms as more and more DTH players rolled out HD service, he said.