Discovery Communications, Inc. (DCI) today announced that its flagship brand, the Discovery Channel, took top honours among globally-distributed networks, according to the 2002 Roper Reports Worldwide, a leading syndicated study that measures 36 globally distributed brands on a variety of consumer-rated attributes including familiarity,
likeability and best-brand ranking.
According to the study, consumers ranked the Discovery Channel as the number one global media brand among seven globally-distributed media brands in multi-channel households.
In the category of recent viewership, the Discovery Channel ranked first among eight globally distributed networks with 299 million consumers in multi-channel households reported having watched the network within the last week;
According to the study, Discovery Channel takes the number two spot behind ESPN in the category of average hours of television viewed per week in multi-channel households.
Roper Reports Worldwide also revealed that two out of three consumers consider the Discovery Channel an innovative brand that has unique and original ideas, ranking the network ahead of other global brands including CNN and ESPN.
“It’s an incredible honour for the Discovery Channel to be recognized by consumers as the number one global media brand,” said Judith A. McHale, President and Chief Operating Officer, Discovery Communications, Inc. “Discovery has always represented the best of the best and this survey demonstrates our ongoing commitment to provide our global audience with the highest quality, real-world entertainment.”
The Roper Reports Worldwide results reinforce recent findings from the Harris Interactive® Spring 2002 EquiTrend® Study that for the first time named the Discovery Channel the number one brand in Overall Quality in the U.S.