Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Channel salutes the spirit of innovation with ‘Beyond Tomorrow’

16-February-2006
Font Size   16
Share
Discovery Channel salutes the spirit of innovation with ‘Beyond Tomorrow’

Giving viewers a peek into the transformation that world will witness in the coming years is Discovery Channel’s new programme, ‘Beyond Tomorrow’, which will showcase several dream innovations that are destined to change human lives. The 18-episode series premieres on the channel from February 20 at 8 pm and will be aired daily at the same time slot till February 24, thereafter it will air once a week every Friday at 10 pm.

‘Beyond Tomorrow’ will feature more than 130 stories on the latest product and service innovations that are shaping the 21st century and will showcase breakthroughs in diverse range of fields ranging from medicine, aviation, computers, space research, agriculture to transport, architecture, energy, environment, leisure and adventure.

In an endeavour to bring the world’s attention to India’s untapped and abundant talent, Discovery Channel, in association with National Innovation Foundation, has juxtaposed Indian grassroots innovations along with the global technological breakthroughs and scientific advancements. So, while ‘Beyond Tomorrow’ will present stories on products like the Aquada, the next generation amphibian car from New Zealand, the channel has produced a short film on Indian grassroots innovations like an amphibious bicycle and pedal operated washing machine, among others.

Deepak Shourie, Managing Director, Discovery Networks India, said, “‘Beyond Tomorrow’ breaks the science fiction barrier and looks further into the future to see what is now within the realms of possibility. The series is packed with amazing technological innovations and breakthrough scientific advancements destined to change the way we live. We will, for the first time ever, showcase the Indian potential providing them an ideal platform to communicate with the world. These grassroots innovators have no or little academic qualification or formal training, but through their single-minded focus, unmatched passion and above all the ‘need’ have created unique products and solutions. Discovery Channel salutes their spirit of innovation.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO