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Discovery Channel reveals new on-air look

Discovery Channel reveals new on-air look

Author | exchange4media News Service | Monday, Oct 17,2011 9:08 AM

Discovery Channel reveals new on-air look

Discovery Networks Asia-Pacific (DNAP), a division of Discovery Communications, is unveiling the new on-air look of Discovery Channel across 34 countries. The new look premieres in India on October 17, followed by the rest of the region on October 30 at 6.00 am.

Rahul Johri, Senior Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, said, “With the new refreshed feel and revved up look, Discovery Channel continues to fulfill its commitment of providing the finest television entertainment through its path-breaking programming and a great environment for our trade partners.”

Discovery Channel’s revitalised on-air look sees the network using its signature globe icon as a central element and merging it with the ‘D’ in Discovery. This apart, the channel also brings to life a new on-air identity that includes new spots that capture the essence of the brand through key talent such as Bear Grylls, Mike Rowe, the Mythbusters and Jeremy Wade.

The result is a more dynamic presentation style and a contemporary on-air look that brings the channel more in line with the aspirations and core values of its audience. The new on-air concept uses a more energetic palette packed with fast-paced graphics, as well as new end pages, idents and menus.

The refresh launches alongside a line-up of new shows, including ‘Curiosity’, a series which dives into a world of questions posed by well-known personalities like Academy Award-winning Morgan Freeman, Samuel L Jackson and Eli Roth.

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