Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Channel introduces two new series in the Woman’s Hour band

27-June-2006
Font Size   16
Discovery Channel introduces two new series in the Woman’s Hour band

In a significant initiative that befits the multi-faceted woman of today, Discovery Channel has brought in two new series for its Woman’s Hour band. The two new half-hour series – ‘Yummy Mummy’ and ‘Runway Moms’ – will be aired every Wednesday from noon to 1 pm, with repeats on Sunday from noon to 1 pm.

While ‘Yummy Mummy’ has a generic theme based on experiences of a modern-day woman, ‘Runway Mom’ presents the case of expecting models, with each new episode dealing with a different model mom-to-be and her unique pregnancy decisions. ‘Yummy Mummy’ would bring to fore the challenges that today’s woman has to face and battle at work and at home. Each episode will highlight the poise and determination of a woman and include tips on bringing up children as well.

Speaking on the occasion, Discovery Channel’s spokesperson said, “Variety in programming has been one of Discovery Channel’s key strengths. An audience-specific time-band like the Woman’s Hour further highlights the channel’s programming variety and help the viewers in navigating the channel.”

Discovery Channel had introduced the Woman’s Hour band in 2002. A one-hour band – noon to 1 pm, Monday to Friday – it presents programmes on a variety of subjects, ranging from celebrating woman achievers to mother-child relationships to health and fitness.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video