In a significant initiative that befits the multi-faceted woman of today, Discovery Channel has brought in two new series for its Woman’s Hour band. The two new half-hour series – ‘Yummy Mummy’ and ‘Runway Moms’ – will be aired every Wednesday from noon to 1 pm, with repeats on Sunday from noon to 1 pm.
While ‘Yummy Mummy’ has a generic theme based on experiences of a modern-day woman, ‘Runway Mom’ presents the case of expecting models, with each new episode dealing with a different model mom-to-be and her unique pregnancy decisions. ‘Yummy Mummy’ would bring to fore the challenges that today’s woman has to face and battle at work and at home. Each episode will highlight the poise and determination of a woman and include tips on bringing up children as well.
Speaking on the occasion, Discovery Channel’s spokesperson said, “Variety in programming has been one of Discovery Channel’s key strengths. An audience-specific time-band like the Woman’s Hour further highlights the channel’s programming variety and help the viewers in navigating the channel.”
Discovery Channel had introduced the Woman’s Hour band in 2002. A one-hour band – noon to 1 pm, Monday to Friday – it presents programmes on a variety of subjects, ranging from celebrating woman achievers to mother-child relationships to health and fitness.