Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Channel celebrates the FIFA World Cup in ‘More than a Game’

27-April-2006
Font Size   16
Share
Discovery Channel celebrates the FIFA World Cup in ‘More than a Game’

Come June and the world will see the epidemic of soccer fever. And spreading the bug already are various channels that have lined up an array of programmes in the run up to the FIFA World Cup. Discovery Channel will be airing a six-part series featuring the six giants of the game – Brazil, Germany, France, England, Argentina and Italy – beginning April 28, 2006 at 9 pm. Each episode will be repeated on the following Saturday at 10 am.

The series chronicles the emergence of international football’s greatest teams and players interwoven with the story of how the World Cup evolved into a tournament and shaped the nature of football worldwide.

Speaking on the series, a Discovery Channel spokesperson said, “‘More than a Game’ showcases how the World Cup has been a carnival of innovation, advancing both the game and the business of football. It presents the fascinating account of the extraordinary brillance and the gallant failures of the superpowers of world football. Identifying and capturing the defining moments of the football World Cup is what makes ‘More than a Game’ so captivating.”

Brazilian Ambassador to India, Jose Vicente Pimental, said, “I am delighted to be part of this special programme by Discovery Channel, which will provide football enthusiasts in India an insight into the history of the World Cup. Each of the six nations covered in the programme represent football in its truest form. Each episode will give viewers an insight into the various manifestations of the sport and how single-handedly football can bind an entire nation.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...