Discovery Channel & Yash Raj Films tie up

Discovery Channel & Yash Raj Films tie up

Author | exchange4media News Service | Thursday, Nov 01,2012 7:02 PM

Discovery Channel & Yash Raj Films tie up

Discovery Channel and Yash Raj Films have entered into a brand association for the forthcoming film Jab Tak Hai Jaan. 

Releasing this Diwali on November 13, the film will have one of its lead female characters, Akira, played by Anushka Sharma, portrayed as an employee of the Discovery Channel who wants to make a documentary on the male lead of the film - Shahrukh Khan.

Commenting on her character in the film, Anushka Sharma said, “I am Akira, and I work for the Discovery Channel. And I am on a quest to discover the truth behind the compelling story of “The Man Who Cannot Die”.

Commenting on the association with Yash Raj Films, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific said, “We are honoured to have associated with one of India’s foremost film stalwarts – the late Shri Yash Chopra.”

“This association reflects the immense popularity and credibility that Discovery Channel enjoys in India and around the world where this film will be released,” Johri added. 

In the film, Akira’s goal is to work for the Discovery Channel. She chances upon the opportunity, in the form of Shahrukh Khan, employed with a special unit of the forces. She goes on to convince the Discovery Channel team to produce a documentary on him - “The Man Who Cannot Die.” The audience will discover the entire story of the film through Akira’s eyes. 

Ashish Patil, Vice President, Yash Raj Films commented, “We wanted to associate with the leading non-fiction channel and we are happy to partner with Discovery Channel. We are certain that viewers will enjoy Anushka’s refreshing character as a Discovery Channel employee.”

Besides shooting in various locales, Anushka also shot at the Discovery Channel’s office making the experience as real as possible for the viewers.

One of the most ambitious ventures of Yash Raj Films, Jab Tak Hai Jaan is directed by Late Yash Chopra, India’s legendary filmmaker and produced by Aditya Chopra. The film also stars Katrina Kaif in a leading role and has music composed by the Oscar award winner A.R. Rahman with lyrics by Gulzar.

The movie is slated to release globally including India, US and UK in November this year on Diwali, November 13.

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