Discovery Channel has joined hands with non-government organisation Chaupal for the third Chaupal Marathon, which will be held on Sunday, November 17, in Sonepat, Haryana. The Marathon aims to encourage people to imbibe principles of good health and hygiene, protect the environment for better living and fight against social evils such as female foeticide.
The theme of this year’s Chaupal Marathon is ‘Drive carefully to secure families’ and is aimed at spreading consciousness about road traffic accidents. In its previous year, Discovery Channel supported Chaupal Marathon on issues such as health of the girl child, empowerment of women, and an end to female foeticide.
Commenting on Discovery Channel’s association with Chaupal, Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Channel is committed to making a difference in the lives of people, be it through its programming or socially relevant events. The channel, in collaboration with Chaupal, strives to bring awareness amongst people towards a healthy and better social environment.”
Dr Rajinder Singh Tonk, Chairperson of Chaupal and an eminent physician added here, “Chaupal has been working tirelessly to provide healthy living and medical benefits to people thorough community outreach camps, mobile clinics and health centers. An annual event, the Chaupal Marathon is an initiative to raise awareness on healthy living. We are thankful to Discovery Channel for their continued participation in this initiative.”
The Marathon will cover a total distance of 12 km. A cash price of Rs 41,000 will be awarded to the runner placed first in the open race. Many other cash awards will be given to the winners in different race categories.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking