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Discovery builds up rural connect with Chaupal Marathon in Haryana

16-November-2013
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Discovery builds up rural connect with Chaupal Marathon in Haryana

Discovery Channel has joined hands with non-government organisation Chaupal for the third Chaupal Marathon, which will be held on Sunday, November 17, in Sonepat, Haryana. The Marathon aims to encourage people to imbibe principles of good health and hygiene, protect the environment for better living and fight against social evils such as female foeticide.

The theme of this year’s Chaupal Marathon is ‘Drive carefully to secure families’ and is aimed at spreading consciousness about road traffic accidents. In its previous year, Discovery Channel supported Chaupal Marathon on issues such as health of the girl child, empowerment of women, and an end to female foeticide.

Commenting on Discovery Channel’s association with Chaupal, Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Channel is committed to making a difference in the lives of people, be it through its programming or socially relevant events. The channel, in collaboration with Chaupal, strives to bring awareness amongst people towards a healthy and better social environment.”

Dr Rajinder Singh Tonk, Chairperson of Chaupal and an eminent physician added here, “Chaupal has been working tirelessly to provide healthy living and medical benefits to people thorough community outreach camps, mobile clinics and health centers. An annual event, the Chaupal Marathon is an initiative to raise awareness on healthy living. We are thankful to Discovery Channel for their continued participation in this initiative.”

The Marathon will cover a total distance of 12 km. A cash price of Rs 41,000 will be awarded to the runner placed first in the open race. Many other cash awards will be given to the winners in different race categories.

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