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Discovery bets big on Rs 100-cr mega series ‘Planet Earth’

25-January-2007
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Discovery bets big on Rs 100-cr mega series ‘Planet Earth’

This promises to be a mega show on Discovery. Presenting a definite portrait of earth, Discovery Channel will provide an unparalleled view of awe-inspiring landscapes from across the globe and incredible footage of the rarely spotted creatures that live in these habitats in an 11-part series, ‘Planet Earth’.

Planet Earth will air on Discovery Channel every Thursday at 8 pm starting February 1, 2007, with a repeat telecast on the following Saturday at 6 pm and Sunday at 2 pm. The series will premiere in India even before it airs on Discovery Channel in the USA.

The series encompasses the world’s greatest rivers and impressive gorges to the mightiest mountains, from the hidden underground world of caves to vast deserts, from the towering peaks of Nepal to the lush green of the Amazon, from the dry-sculpted crescents of the Sahara to the glistening polar icecaps, every corner of the earth will be explored in ‘Planet Earth’.

‘Planet Earth’ has used 40 cameramen, filming across 200 locations over the last five years. It will take viewers to the last wildernesses and show the planet and its wildlife as never seen before. Produced at a budget of over Rs 100 crore, the series has been narrated by legendary natural historian Sir David Attenborough.

Deepak Shourie, EVP and Managing Director, Discovery Networks India, said, “‘Planet Earth’ will be a stunning television experience that combines rare action, unimaginable scale, impossible locations and intimate moments with planet's best-loved, wildest and most elusive creatures.”

He added, “The series will take viewers on an unforgettable journey through the challenging seasons and the daily struggle for survival in Earth’s most extreme habitats. Using a budget of unprecedented proportions, HD photography and unique filming techniques, Planet Earth will take audience to experience sights and sounds that they may never experience again.”

Eminent wildlife filmmaker and three-time Green Oscar winner, Mike Pandey said, “Earth is in crisis as never before and there is an urgent need to raise public consciousness and sensitise people because no law or legislation alone can help mitigate the ill effects. It is a collective effort by people that can help in creating a sustainable future – a balance in which earth and its living beings can live in harmony. Programmes like ‘Planet Earth’ are really crucial and our survival may depend on it.”

The first episode, ‘From Pole to Pole’, will look at our planet as a whole and considers the key factors that have shaped its natural history. Another episode titled ‘Caves’ will probe the mysterious, perpetual darkness and reveals the unknown underground world of caves, caverns and tunnels. There’s one episode on ‘Shallow Seas’, which follows a humpback whale mother and calf on their epic journey across the richest seas that fringe our coasts.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.