Discovery Networks International (DNI) recently named Arthur Bastings as the new head of the Asia-Pacific region.
He will join Discovery Networks Asia-Pacific (DNAP) from Millicom, an international telecommunications and media company, where he was a member of the Executive Committee responsible for Africa and Financial Services, focusing on mobile and information and communications technology convergence.
Bastings will bring to DNAP, 20 years worth of experience working in the media business. Part of his experience includes leading strategy and business development for Viacom across Asia. He also previously spent six years as Executive Vice President and Managing Director for Europe, Middle East and Africa (EMEA) for Discovery. Under his leadership, Discovery's EMEA business transformed by doubling audiences and generating exceptional organic growth that resulted in one of the fastest growing and largest pay TV businesses in the region.
The appointment was announced by Jean-Briac Perrette, President of DNI, who went on to say, “The Asia Pacific region encompasses two thirds of the world’s population and thus represents one of the biggest growth opportunities for our company. Arthur has a remarkable combination of experience in Asia, strong strategic thinking, and a proven track record of growth and building strong teams. His deep knowledge of Discovery and familiarity with the Asia market will give him a great head start in accelerating DNAP's expansion.”
As President and Managing Director of Discovery Networks Asia-Pacific (DNAP), Bastings will be responsible for setting regional strategy and maximising the potential of DNAP’s business and workforce to accelerate the company’s expansion. His remit will include fortifying DNAP’s sports offering and leading strategies in the Asia-Pacific region, in partnership with Peter Hutton, CEO of Eurosport.