Top Story


Home >> Media - TV >> Article

Discovery announces launch of three new channels in India

Font Size   16
Discovery announces launch of three new channels in India

A Hindi Entertainment Channel & Two High Definition Channels

Discovery Networks Asia-Pacific has announced the launch of three new channels in India at the Goafest, including a new concept Hindi entertainment channel ID - Investigation Discovery.

The company will expand its HD offering with the launch of two differentiated gold standard channels – TLC HD World and Animal Planet HD World.

Discovery’s expanded portfolio of 11 differentiated channels reflects India’s potential and resonate the core promise of digitisation in India. In the previous years, it launched Discovery Turbo, Discovery Science, Discovery HD World and Discovery Kids at Goafest.

Speaking about the expansion, Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia commented, “The launch of three new channels – ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.”

ID will be India’s first Hindi entertainment channel dedicated to offer true stories of mystery, crime and suspense. Commenting on the channel, Johri said, “ID is one of the great success stories in US cable and we are thrilled to present the impactful and entertaining investigative programming to viewers in India.”

Steering the premium audience in the country, TLC HD World will have dedicated 24-hour programming on destinations, personalities and trends, underscoring its ‘Live more’ promise.

Animal Planet HD World will bring alive the warm and intimate bond that exists between humans and animal kingdom.

Discussing the growth potential of high definition in India, Johri said, “The launch of the two new high definition channels TLC HD World and Animal Planet HD World has further extended Discovery’s leadership in the HD genre. Both the new networks, along with existing Discovery HD World, will enrich television viewing experience and satisfy the emerging demands of audience, advertisers and affiliates.”

Discovery’s existing portfolio in India includes eight channels: Discovery Channel, Animal Planet, Discovery Tamil, TLC, Discovery Kids, Discovery Science, Discovery Turbo and Discovery HD World.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'