A Hindi Entertainment Channel & Two High Definition Channels
Discovery Networks Asia-Pacific has announced the launch of three new channels in India at the Goafest, including a new concept Hindi entertainment channel ID - Investigation Discovery.
The company will expand its HD offering with the launch of two differentiated gold standard channels – TLC HD World and Animal Planet HD World.
Discovery’s expanded portfolio of 11 differentiated channels reflects India’s potential and resonate the core promise of digitisation in India. In the previous years, it launched Discovery Turbo, Discovery Science, Discovery HD World and Discovery Kids at Goafest.
Speaking about the expansion, Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia commented, “The launch of three new channels – ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.”
ID will be India’s first Hindi entertainment channel dedicated to offer true stories of mystery, crime and suspense. Commenting on the channel, Johri said, “ID is one of the great success stories in US cable and we are thrilled to present the impactful and entertaining investigative programming to viewers in India.”
Steering the premium audience in the country, TLC HD World will have dedicated 24-hour programming on destinations, personalities and trends, underscoring its ‘Live more’ promise.
Animal Planet HD World will bring alive the warm and intimate bond that exists between humans and animal kingdom.
Discussing the growth potential of high definition in India, Johri said, “The launch of the two new high definition channels TLC HD World and Animal Planet HD World has further extended Discovery’s leadership in the HD genre. Both the new networks, along with existing Discovery HD World, will enrich television viewing experience and satisfy the emerging demands of audience, advertisers and affiliates.”
Discovery’s existing portfolio in India includes eight channels: Discovery Channel, Animal Planet, Discovery Tamil, TLC, Discovery Kids, Discovery Science, Discovery Turbo and Discovery HD World.