After a repertoire of concepts across genres like travel, food, luxury, now TLC brings a new hair styling and makeover show 'Be Blunt' targeting the youth. The show is hosted by celebrity hair stylist Adhuna Akhtar.
Commenting on the new show, Rahul Johri, Senior Vice-president & GM, Discovery Networks, said, “TLC has successfully presented and entertained Indian audience with the perfect blend of global and India themed programming through a range of innovative formats and unmatched personalities. We are delighted to strengthen our commitment to offer refreshing India-based programming with the launch of ‘Be Blunt’.”
The hairstyling show will go on air from July 16, 2012 and will have six episodes. The girls and women featured in the show have been selected for grooming through various online campaigns preceding the show.
Johri further said, “The objective behind this show is first live differentiated content to the viewers, which is not available anywhere else. TLC is a lifestyle channel and this is all about true lifestyle and how to make life better. We have young viewers and this is delivering to their expectations.”
The new show is being promoted on TLC channel. Digital media is also being used and several social fan pages have been created. The idea behind using digital media more prominently is the TG – the youth.
Advertisers from different verticals such as P&G, Geetanjali Gems, Samsung and L’Oreal are on board for ‘Be Blunt’.
Adhuna Akhtar, who will host the show, remarked, “Though ‘Be Blunt’ is a show of six episodes, we have researched for two years and it took us one year to make this show.”
The show has been produced by Red Chillies.