Discovery Communications India has launched three new channels in India on August 1, 2014 – Hindi entertainment channel ID - Investigation Discovery and two HD channels – TLC HD World and Animal Planet HD World. With this, Discovery’s network portfolio now includes 11 channels. It may be recalled that Discovery had announced the three new channels during GoaFest this year.
ID - Investigation Discovery is available across the country on digital and analogue networks, including platforms such as Hathway, Siticable and Dish TV. The channel will feature true stories of crime and suspense dubbed in Hindi language.
TLC HD World and Animal Planet HD World TLC are available on Dish TV.
Commenting on the launches, Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Communications India said, “We will now satisfy the curiosity of millions of viewers in India through our robust portfolio of 11 differentiated and unmatched networks. We have had a fantastic growth trajectory in India. We have consistently enhanced our product offerings, successfully implemented our localisation strategy and presented path-breaking India productions.”
“ID will deliver unmatched entertainment through its impactful and investigative programming. Strengthening our leadership in the HD genre, TLC HD World and Animal Planet HD World will accelerate the high definition drive in the country.”
Discovery’s existing portfolio in India includes 11 channels – Discovery Channel, Animal Planet, Investigation Discovery-ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World.