DirecTV Inc, the leading digital television service provider in the United States, today announced its plans to expand the international programming platform with the launch of new South Asian programming from STAR Group.
Four STAR channels, STAR Plus, STAR One, STAR News and Vijay, are now available on the DirecTV programming platform as part of its new suite of international services.
The logos for STAR Plus and STAR News in the US will incorporate the word ‘India’ to denote the Indian origin of the programming.
DirecTV will also launch CricketTicket, the first-ever season-long subscription TV package for international cricket, which offers customers cricket matches from around the world, beginning today.
“The South Asian population in the United States, with more than two million people, is one of the fastest growing communities and will now have access to the same top-rated, high-quality programming that is available in India,” said Mitchell Stern, President and CEO, DirecTV Inc. “We are happy to provide programming for our South Asian viewers that is informative, entertaining and relevant to their lives. These are the first of several international channels that we are rolling out and we are looking forward to providing our ethnic customers with the most compelling programming line-up,” he said.
STAR chief executive Michelle Guthrie said, “We are excited to bring STAR’s innovative and record-breaking Indian programming to viewers in the United States. Our relationship with DirecTV will enable more people to enjoy the shows that have made us a household name in India. This tie-up is also in line with our aim of expanding and strengthening our distribution.”
The multi-year agreement with STAR Group brings to viewers in the United States the top-rated programmes from the STAR bouquet. The line-up features popular dramas, comedies, game shows, news and documentaries.