Dinamalar, the third largest circulated Tamil daily, is all set to expand its footprint beyond its stronghold – print media. The Chennai-based print behemoth is firming up its plans to launch a 24-hour news channel. The Group is targeting a 2009 launch.
Adimoolam, Technical Director, Dinamalar, said, “We are renewing our plans to launch a 24-hour Tamil news channel. All the existing Tamil channels are tilted towards some particular political party and we thought there was room for us. Hence, we are renewing our plans to launch a news channel. Our research also says that there is space for a neutral news channel in Tamil Nadu.”
It may be recalled that that the Group had announced its plans to enter the Tamil television news space with Malar TV a few years back, which was later shelved due to some reasons.
Adimoolam’s reply was in the affirmative when asked about the viability of running a 24-hour Tamil news channel without any political affiliation in Tamil Nadu, where the media scenario is perilously interwoven with the political fabric of the State. He believes that it is not difficult to successfully run a 24-hour news channel without any political affiliation. Several English news channels have also proven that.
“Earlier, there were some English news channels which were lenient towards some particular party. But the scenario is completely different today and any news channel can be successful only by being a neutral,” he added.
The Group is also planning to launch editions in Northern and Western regions. Said Adimoolam, “We are looking at both the Western and the Northern regions as there is a considerable Tamil speaking population residing in these parts of the country. However, I cannot reveal any further details on this as everything is at an initial stage.”
Dinamalar Group also recently launched a website, Kalvimalar.com, for the welfare of aspiring students. The publication has also completely revamped its website with ‘a lot of value additions’. Adimoolam claimed that traffic to the website had increased manifold since the relaunch.