Top Story

e4m_logo.png

Home >> Media - TV >> Article

DigiVive partners with IndiaCast for 20 channels

29-January-2013
Font Size   16
Share
DigiVive partners with IndiaCast for 20 channels

Mobile TV service nexGTv and IndiaCast have joined hands for live streaming of 20 channels, which include Colors, MTV, CNBC-TV18, IBN7, CNBC Awaaz, IBN Lokmat, CNN-IBN, History TV18, ETV Gujarati, ETV Marathi, ETV Bangla, ETV Kannada, ETV Oriya, ETV UP, ETV MP, ETV Rajasthan, ETV Urdu, ETV Bihar, ETV and ETV2.

These channels are for over 7.5 million current and new end subscribers of nexGTv service. This partnership further enhances nexGTv regional channels bouquet. On demand of nexGTv users, History channel has been added to the existing bouquet.

Commenting on the partnership, GD Singh, Director, DigiVive said, “We are glad to partner with IndiaCast for live streaming of 20 channels of TV18 and ETV. This tie-up will help in massification of entertainment as this will open avenues of reaching out to many potential users with the channels in their respective languages.”

Anuj Gandhi, Group CEO, IndiaCast added here, “Digital entertainment is rapidly growing with mobile internet users increasingly turning to their mobile phones for day to day entertainment options. We believe this collaboration with DigiVive is a great opportunity to extend the viewership of 20 of IndiaCast’s most popular entertainment brands and strengthen our digital engagement. This partnership will enable us to build on DigiVive’s 6.5 million viewer base, thereby further expanding our reach and presence online by giving audiences an easy access to their favourite content.”

At present, nexGTv users have access to over 100 channels with plethora of features such as replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and more. On an average there are reportedly 30,000 downloads every day of DigiVive’s nexGTv mobile TV service. nexGTv witnessed huge traction during cricketing action.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking