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DigiVive in channels pact with IndiaCast

30-January-2013
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DigiVive in channels pact with IndiaCast

Mobile TV service nexGTv and IndiaCast have joined hands for live streaming of 20 channels, which include Colors, MTV, CNBC-TV18, IBN7, CNBC Awaaz, IBN Lokmat, CNN-IBN, History TV18, ETV Gujarati, ETV Marathi, ETV Bangla, ETV Kannada, ETV Oriya, ETV UP, ETV MP, ETV Rajasthan, ETV Urdu, ETV Bihar, ETV and ETV2.

These channels are for over 7.5 million current and new end subscribers of nexGTv service. This partnership further enhances nexGTv regional channels bouquet. On demand of nexGTv users, History channel has been added to the existing bouquet.

Commenting on the partnership, GD Singh, Director, DigiVive said, “We are glad to partner with IndiaCast for live streaming of 20 channels of TV18 and ETV. This tie-up will help in massification of entertainment as this will open avenues of reaching out to many potential users with the channels in their respective languages.”

Anuj Gandhi, Group CEO, IndiaCast added here, “Digital entertainment is rapidly growing with mobile internet users increasingly turning to their mobile phones for day to day entertainment options. We believe this collaboration with DigiVive is a great opportunity to extend the viewership of 20 of IndiaCast’s most popular entertainment brands and strengthen our digital engagement. This partnership will enable us to build on DigiVive’s 6.5 million viewer base, thereby further expanding our reach and presence online by giving audiences an easy access to their favourite content.”

At present, nexGTv users have access to over 100 channels with plethora of features such as replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and more. On an average there are reportedly 30,000 downloads every day of DigiVive’s nexGTv mobile TV service. nexGTv witnessed huge traction during cricketing action.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.