Top Story

e4m_logo.png

Home >> Media - TV >> Article

DigiVive in channels pact with IndiaCast

30-January-2013
Font Size   16
Share
DigiVive in channels pact with IndiaCast

Mobile TV service nexGTv and IndiaCast have joined hands for live streaming of 20 channels, which include Colors, MTV, CNBC-TV18, IBN7, CNBC Awaaz, IBN Lokmat, CNN-IBN, History TV18, ETV Gujarati, ETV Marathi, ETV Bangla, ETV Kannada, ETV Oriya, ETV UP, ETV MP, ETV Rajasthan, ETV Urdu, ETV Bihar, ETV and ETV2.

These channels are for over 7.5 million current and new end subscribers of nexGTv service. This partnership further enhances nexGTv regional channels bouquet. On demand of nexGTv users, History channel has been added to the existing bouquet.

Commenting on the partnership, GD Singh, Director, DigiVive said, “We are glad to partner with IndiaCast for live streaming of 20 channels of TV18 and ETV. This tie-up will help in massification of entertainment as this will open avenues of reaching out to many potential users with the channels in their respective languages.”

Anuj Gandhi, Group CEO, IndiaCast added here, “Digital entertainment is rapidly growing with mobile internet users increasingly turning to their mobile phones for day to day entertainment options. We believe this collaboration with DigiVive is a great opportunity to extend the viewership of 20 of IndiaCast’s most popular entertainment brands and strengthen our digital engagement. This partnership will enable us to build on DigiVive’s 6.5 million viewer base, thereby further expanding our reach and presence online by giving audiences an easy access to their favourite content.”

At present, nexGTv users have access to over 100 channels with plethora of features such as replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and more. On an average there are reportedly 30,000 downloads every day of DigiVive’s nexGTv mobile TV service. nexGTv witnessed huge traction during cricketing action.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited