Top Story

e4m_logo.png

Home >> Media - TV >> Article

Digitisation picture remains ambiguous in Chennai

15-November-2012
Font Size   16
Share
Digitisation picture remains ambiguous in Chennai

The digitisation process in Chennai is proving to be a tough nut to crack. The Southern metro has already seen three postponements of the Digital Addressable System (DAS) deadline. The next hearing at the Madras High Court is scheduled for November 19, 2012, but industry experts doubt whether any firm decision would be taken.

Meanwhile, the installation of set top boxes (STBs) is yet to gather pace. Customers are still not purchasing the STBs. This is mostly due to the fact that customers are not sure which operator to buy the STBs from. On the one hand, there are private players such as Jack Communications and Sun network, which have considerable market presence, and on the other hand, there is the Tamil Nadu Government owned Arasu Cable.

Speaking on the current scenario in Chennai, MR Srinivasan, General Secretary, Chennai Metro Cable TV Operators Association (CMCOA) remarked, “The issue is very critical and the I&B Ministry needs to take a stand and come up with some rapid action plan. The Government also needs to keep in mind the poor families who can’t afford the set top boxes.”

He suggested setting up a monitoring committee to keep an eye on the digitisation process in Chennai and provide clarity. “A daily analysis of the installation of STBs will provide the correct figures,” Srinivasan added.

According to an I&B Ministry report, around 62 per cent digitisation has taken place in Chennai, however, MSOs and LCOs dispute this figure and claim that the actual number is far less.

Also read:

10 more days of DAS relief for Chennai

Chennai DAS deadline deferred again

Four-day relief for Chennai as DAS finally rolls out

Doubts cast over Chennai's digitisation drive

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world