Top Story

e4m_logo.png

Home >> Media - TV >> Article

Digitisation deadline: LCOs come out to protest in Delhi

25-May-2012
Font Size   16
Share
Digitisation deadline: LCOs come out to protest in Delhi

With no clear response from the government and with roughly 35 days left for the cable digitisation D-Day on July 1, Local Cable Operators (LCOs) in Delhi carried out a ‘silent protest’ in front of Sub Divisional Magistrate of Vasant Vihar, Alok Sharma’s office on May 23, 2012.

Around 50 LCOs from South Delhi, led by Cable Operators Federation of India (COFI), sported black bands to draw attention to the problems faced by them in meeting the digitisation deadline.

Speaking to exchange4media, Roop Sharma, President, COFI said, “Though the problems are well known to everyone, we have to highlight them every now and then. As of now, no one knows where the LCOs will go and what they will do after June 30.”

She stressed that the issue needed to be solved as soon as possible as several areas in Delhi were not equipped with digital cable lines. “In such a short span of time two important things have to be done to get the digitisation process going – one is setting up of digital lines, and second is installation of set top boxes,” she further said.

LCOs met Sharma and informed him about their various problems. They implored him to look into the matter seriously as well as put their points across to the Ministry of Information & Broadcasting.

When contacted, all Sharma admitted was that the situation was critical. “We are looking into the matter,” he said.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited