Digital Cable TV subscribers will now get monthly bills from their cable operators. The new facility, which has been introduced as per the Telecom Regulatory Authority of India’s (TRAI) regulations, will usher in greater transparency in billing.
The MSO Alliance has also launched an advertisement campaign in print media and cable television channels to spread awareness about the monthly billing system.
As per TRAI regulations, subscribers will get a time period of 15 days from the date of the billing to make their payment. In case the subscriber fails to make the payment after the expiry of the due date of payment, the MSO or the affiliate LCO (local cable operator) will have the right to charge interest on the outstanding amount.
Commenting on introduction of monthly billing, SN Sharma, Secretary, MSO Alliance and CEO, DEN Networks said, “This move is important as it will ensure that there are no additional or random charges levied on the subscribers. Our viewers will thus pay only for what they watch and they must insist on a bill from their local cable operator or multiple system operator at the time of monthly payment.”
As is known, TRAI had rolled out a four-phased plan for digitisation of cable TV across India early last year. Phases 1 and 2 of this process covering Delhi, Mumbai, Kolkata and 38 other major cities have already been completed. According to the Ministry of Information and Broadcasting, over 26 million Set Top Boxes have been installed in these cities, over 70 per cent of which were by digital cable companies.
As part of a three-step strategy adopted by MSOs, subscribers have got a Set Top Box and submitted their Know-Your-Client details and channel package selection. Starting December 2013, subscribers will now get a bill for their cable TV every month.