DEN Snapdeal TV-Shop and SITI Cable Network have come together in an alliance to reach the benefits of TV commerce to Tier I and Tier II cities across the country. DEN Snapdeal is one of India’s fastest growing TV commerce players and SITI Cable is one of India’s leading Multi System Operators (MSOs).
With this association, DEN Snapdeal TV-Shop will now be available in Delhi NCR, Haryana, Madhya Pradesh, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Bihar and parts of Rajasthan. The homeshopping channel is currently available in 33 million households.
Commenting on the alliance, Maneesh Goel, CEO of DEN Snapdeal TV-Shop said: “This is a significant development for the TV commerce industry and it confirms that we are on course to assume leadership position in the TV commerce space by 2016. Our aim at DEN Snapdeal TV-Shop is to consistently make superior products available to our customers at an affordable price and our partnership with SITI Cable is a significant step in extending our reach and giving more customers access to our product portfolio.”