Top Story


Home >> Media - TV >> Article

DEN Snapdeal TV-Shop ties up with Siti Cable

Font Size   16
DEN Snapdeal TV-Shop ties up with Siti Cable

DEN Snapdeal TV-Shop and SITI Cable Network have come together in an alliance to reach the benefits of TV commerce to Tier I and Tier II cities across the country. DEN Snapdeal is one of India’s fastest growing TV commerce players and SITI Cable is one of India’s leading Multi System Operators (MSOs).

With this association, DEN Snapdeal TV-Shop will now be available in Delhi NCR, Haryana, Madhya Pradesh, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Bihar and parts of Rajasthan. The homeshopping channel is currently available in 33 million households.

Commenting on the alliance, Maneesh Goel, CEO of DEN Snapdeal TV-Shop said: “This is a significant development for the TV commerce industry and it confirms that we are on course to assume leadership position in the TV commerce space by 2016.  Our aim at DEN Snapdeal TV-Shop is to consistently make superior products available to our customers at an affordable price and our partnership with SITI Cable is a significant step in extending our reach and giving more customers access to our product portfolio.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.