DEN Networks, one of the largest cable MSOs in India, has launched its user-friendly online/live streaming platform today, DEN TV+, where users can watch content on the go.
Exclusively for DEN Cable and Broadband subscribers, the platform is available for download on all Android and iOS devices.
Commenting on the launch, SN Sharma, CEO, DEN Networks said, “We are excited to launch DEN TV+, DEN’s very own mobile TV app, where our viewers can now watch TV on their mobiles and tablets. Being a leading distribution platform, the idea is to complement our CATV offering to consumers and make it available for our customers on the move anytime, anywhere.”
“DEN TV+ provides live streaming of 130 TV channels, 2,500 plus movies and recorded videos, including popular shows/serials, devotional content, lifestyle content, and much more. The service is currently free of cost as an initial launch offer. We are always exploring newer ways to provide value for money to our viewers, and today’s evolving technology helps us cater to their changing lifestyle needs,” added Sharma.
On-demand entertainment services led by audio and video content are on the cusp of inflection point in India. In line with global trend, there is a marked shift in consumer preferences towards digital media consumption as compared to traditional forms of media which include the TV, print press, and radio. Increasing internet penetration and mobile device proliferation and convenience of consuming the content anytime, anywhere are the key drivers for this trend.
Equipped with data saving feature/mode, DEN TV+ allows users to manage their data consumption while getting the best video recommendations for their viewing pleasure.
DEN TV+ is packed with functionalities ranging from multi-screen viewing, adaptive bitrate, easy controls, and much more. In addition, users can view the entire TV guide for the upcoming week and set up reminders for their favorite TV shows. Further, users can browse the app without interrupting their watching experience by minimizing the new video player.
The TV channels available on this mobile TV are across genres including movies, general entertainment, news, and music in Hindi, English, and many regional languages. Some of the channels on the platform are B4U, 9X Jalwa, India TV, Zoom, Aaj Tak, ABP News, BBC World News, ET Now, Times Now, India Today, News Nation, DD News, B4U Music, Mh1, 9XM Music, Aastha, Disha, Divya, Darshan24, Gurbani TV and Sadhna TV.
Besides live TV channels, this mobile TV will offer movies such as Singham, Holiday, Ragini MMS 2, Hate Story, Raaz 3, and many more. Additionally, it will offer special content such as prank videos, Comedy TV, Kids TV, Prankbaaz, Yoga TV, original mobile series with Priyanka Chopra, and mobile talent discovery platform by Imtiaz Ali.
DEN TV+ is the only mobile TV video app from India to offer instant access to non-stop news. It intends to add more movies, more music, recipes, jokes, games, fitness videos, DIY Videos, comedy shows, karaoke music, educational videos, sports videos/talk shows, plays, horoscopes, Bollywood news and vine in the coming months.
To access the platform, DEN subscribers will need to enter just the VC card number of the Set Top Box (STB). Users will be able to access up to two devices under one unique VC number.