DEN Networks announced the launch of its HD package comprising 22 channels for its existing subscribers in Kochi. With this launch, DEN has become the only cable TV distribution company in Kerala to offer highest number of HD channels.
The HD package would include channels like, Star Plus, Zee TV, Zee Cinema, Star Gold, Star World, Life Ok, NGC, NGC Wild, NGC Music, HBO Hits, HBO Defined, Star Movies, Movies NOW, Romedy NOW, Zee Studio, Star Sports HD1 and Star Sports HD2.
Commenting on the development, SN Sharma, CEO, DEN Networks, said, “At DEN Networks, we have always believed in consistent improvement – both in terms of customer service and our offerings. Our ability to keep our customers in pace with the times has led to us being among the fastest growing players in Cable TV distribution in Kerala. Our new HD Package is yet another step towards bringing a richer, high definition TV viewing experience for our customers in Kochi.”
“Kerala has more than 1.2 million subscribers and most of them are early adapters when it comes to latest technology. At DEN Networks, our ability to sense the evolving demand and offer our customers customised solutions have helped us to garner increasing market share,” said Sharma. “In the next few months, while we will increase our presence across all 14 districts of Kerala; we will also introduce this HD Package in other towns likeTrivandrum, Kottayam, Kannur, Mallapuram, Pallakad,etc.,” he concluded.
DEN Network’s Cable TV services are available in 10 of the 14 districts the in Kerala, namely Eranakulam (Kochi), Allapuzha, Kottayam, Trivandrum, Thrissur, Mallapuram, Pallakad, Kozhikode (Calicut), Kannur and Kasargode. DEN is offering 200 SD channels and 22 HD channels in Kochi as of now, all the other places offering is 140 channels, which will be upgraded to 200 and 22 HD channels in the coming months. Also company will soon be introducing packages to subscribers in Kerala, that will offer the choice of deciding what bundle of channels to view and pay for. Kerala has a total market size of 6 million cable homes, out of which, DEN is having more than 20 per cent market share as of now and fast growing.