Top Story

e4m_logo.png

Home >> Media - TV >> Article

Delhi HC adjourns ad cap case to March 29, 2016

12-February-2016
Font Size   16
Share
Delhi HC adjourns ad cap case to March 29, 2016

The Delhi High Court witnessed the second hearing of 10+2 ad cap case. In the last hearing, the Ministry of Information and Broadcasting had intervened and said that MIB is in talks with the News Broadcasters Association and different stakeholders on 10+2 ad cap per hour.

The ad cap matter was up for discussion as case number seven but due to delay in hearing the bench adjourned the matter for 29th March 2016.

While Home cable requested the judges for an early hearing, the judges asked them to file a written application with all their contentions before considering the request.

On the other hand, Discovery Communications also wanted to intervene in the case but HC told them they will consider their intervention in the next hearing.

In November 2015, the High Court had adjourned the ad cap date till February 11th, 2016 which will now come up for hearing on 29th March.

As it is known, some of the parties associated with the case include the News Broadcasters Association (NBA), B4U, 9X Media, TV Vision, Sun TV Network, E24, and Kalaignar TV against the Telecom Regulatory Authority of India. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking