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DD's Regional Channels bounce back. Post growth in Revenue-Share. New TAM-ADEX Analysis.

DD's Regional Channels bounce back. Post growth in Revenue-Share. New TAM-ADEX Analysis.

Author | exchange4media News Service | Tuesday, Dec 24,2002 7:09 AM

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DD's Regional Channels bounce back. Post growth in Revenue-Share. New TAM-ADEX Analysis.

When a host of Regional language satellite channels were getting launched in the last couple of years, most analysts believed that DD's Regional Channels would stand to lose share. In fact, that belief soon came true last year when they did lose share (2001 versus 2000). But this year, they have bounced back.

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