After all the courtroom drama over telecast of cricket matches in India, rights holder Prasar Bharati is estimated to have made a net gain of only Rs 10-15 crore.
That’s the total score for two Test series against Australia (four matches) and South Africa (two matches), and a one-dayer against Pakistan. The last Test match of the series is in progress now.
As per the agreement between Prasar Bharati and BCCI, the pubcaster would share revenue with the board only if its ad revenue exceeded Rs 200 crore. The issue of revenue-sharing doesn’t arise now.
According to a source in the pubcaster, a total of Rs 100 crore has flowed into Prasar Bharati’s coffers. Of this amount, Rs 85 crore would be paid to the Board of Control for Cricket in India (BCCI) as the rights fee, calculated on actual days of play. Originally, Rs 100 crore was to be paid to BCCI for 31 days of play.
When contacted, Prasar Bharati CEO K S Sarma refused to comment. It is learnt that the poor performance of the Indian cricket team is being blamed for poor revenue.
For broadcasters which had bid as high as Rs 1,200 crore for the four-year rights, the initial results are obviously not encouraging.
It may be recalled that while reserving its judgement on the four-year telecast rights, the Supreme Court had allowed BCCI to enter into a short-term pact with the pubcaster to enable the progress of matches till the legal dispute is resolved.