Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD World is now DD India

26-April-2002
Font Size   16
Share
DD World is now DD India

With the floating global tenders and a move to revamp the channel, DD World’s name is being changed back to DD-India to attract viewers with effect from May 1.

According to a Prasar Bharati this decision was taken to make the channel reflect its true character, that is capturing the essence of India. Interestingly, the channel was launched in 1995 as DD-India, but was re-christened two years ago as DD-World.

It was felt that the DD logo with ‘World’ did not immediately convey the place of origin of the channel. But if ‘World’ was replaced with ‘India’, the channel would be identified as an Indian entity in the satellite markets of the West, said Prasar Bharati decision-makers.

DD-World carries five news bulletins, features on topical events, entertainment programmes and films, among other programmes. Besides English and Hindi, the channel also airs programmes in Urdu, Punjabi, Telugu, Tamil, Kannada, Malayalam, Gujarati, and Marathi. The channel was launched with the objective of building bridges of communication with Indians living abroad and showcase the real India, its culture and its values, to the entire world.

Source: Financial Express

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO