Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD turns down BCCI offer

17-September-2004
Font Size   16
Share
DD turns down BCCI offer

Prasar Bharati has refused to discuss short-term cricket telecast rights with the Board of Control for Cricket in India (BCCI) till Bombay High Court revises its order on the issue of temporary contract with a third party. The decision was taken at a meeting of its empowered committee for sports rights.

Also, even if the court revises its order, the pubcaster would want to telecast the matches (starting October 6) on its own, and not with the help of a production house, sources in Prasar Bharati told FE. The inhouse production team of Doordarshan (DD) could do the job as well, they added.

But that’s only part of the story. If production help comes from Dubai-based sport channel Ten Sports, Prasar Bharati would not be comfortable with that arrangement, sources pointed out. Prasar Bharati and Ten Sports are in a legal dispute. FE had reported on Thursday that BCCI was trying for a short-term emergency deal with Ten Sports-DD combination for producing/telecasting the first few matches in the BCCI schedule.

Bombay High Court had asked BCCI not to award telecast rights to a third party till a decision is taken.

Prasar Bharati CEO KS Sarma had been given feelers for the past few days that BCCI was interested in negotiating a short-term deal with it for the initial matches, as Zee-ESPN case may stretch for sometime. On Wednesday night, BCCI president Jagmohan Dalmiya made that offer to Mr Sarma. But, the empowered committee decided to play it safe.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India