Three days before the bidding deadline for the four-year BCCI telecast rights, public broadcaster Prasar Bharati has decided to “bid competitively”, according to a source in Prasar Bharati. Although there were talks of it bidding jointly with ESPN-STAR Sports for the India matches to be played between end of 2004 to 2008, Prasar Bharati is determined to go it alone. The bid amount will be decided on Thursday.
The Prasar Bharati board passed a resolution on Wednesday that government must get a “must-carry” legal provision in place for terrestrial rights of DD. Sources indicated that a Cabinet decision was likely soon, to enable DD to get TV rights to all sport events of national importance.