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DD to allow private producers to telecast movies on public holidays

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DD to allow private producers to telecast movies on public holidays

Doordarshan is planning to open up slots to private producers for telecast of movies on public holidays on its national network. The Friday and Saturday movie slots are with NFDC, after B4U Television Network withdrew for commercial reasons.

The national broadcaster also recently had a meeting with private producers to hear their suggestions on evolving a policy to attract them back to the channel. High telecast fees and a slump in the advertising market have kept many leading production houses including Balaji Telefilms away from the national network.

Though Friday and Saturday slots had been given to NFDC, DD may want to make it competitive by inviting bids for those slots as well. NFDC got an extension for three months, which ends this August. For regular programmes, slots on the DD national network are booked, though some shows may go off by October.

According to media analysts, the rate card is still expensive for most production houses. Slots are available on the Metro channel, but there are no takers with the prime time rate at Rs 1.50 lakh per half hour and 240 seconds of free commercial time. Some small producers have film-based programmes in the 7:30-8:00 p.m. slot.

Source: Financial Express


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