DD Sports has won the exclusive telecast rights for the World Cup Hockey Tournament for $1 million, beating rivals ESPN Star Sports and Sony.
According to sources, the 10th World Cup Hockey Tournament will begin on February 24 at Kuala Lumpur in Malyasia and will involve 16 teams including India. The finals will be held on March 9. DD Sports hopes that the excitement that will be built around this hockey tournament will not only increase viewership for the channel but also enhance its distribution set up.
Earlier Sony Entertainment Television had bagged the television broadcast rights for six years of international cricket for a huge $375 million package. Sony beat ESPN Star Sports as well as Prasar Bharti Corporation. The Prasar Bharti bid was far below the SET bid..