Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD Sports bags exclusive telecast rights for the World Cup Hockey tournament

23-February-2002
Font Size   16
Share
DD Sports bags exclusive telecast rights for the World Cup Hockey tournament

DD Sports has won the exclusive telecast rights for the World Cup Hockey Tournament for $1 million, beating rivals ESPN Star Sports and Sony.

According to sources, the 10th World Cup Hockey Tournament will begin on February 24 at Kuala Lumpur in Malyasia and will involve 16 teams including India. The finals will be held on March 9. DD Sports hopes that the excitement that will be built around this hockey tournament will not only increase viewership for the channel but also enhance its distribution set up.

Earlier Sony Entertainment Television had bagged the television broadcast rights for six years of international cricket for a huge $375 million package. Sony beat ESPN Star Sports as well as Prasar Bharti Corporation. The Prasar Bharti bid was far below the SET bid..

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education