Public broadcaster Prasar Bharati has sent bills to private channels for “indiscriminately using” its footage during the Athens Olympic Games. According to Prasar Bharati CEO K S Sarma, he may take legal action also, if there’s a need for that. Significantly, Asia-Pacific Broadcasting Union would back the pubcaster in its efforts, an ABU official said during a broadcasting conference on Tuesday.
Mr Sarma refused to divulge the figure of the bill.
This was the first time that an agency was engaged by Prasar Bharati to monitor Olympic coverage by private channels.
Prasar Bharati had acquired the exclusive telecast rights to Athens Olympics for around Rs 25 crore.