Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD Sahyadri posts Rs 25-cr revenue

02-June-2004
Font Size   16
Share
DD Sahyadri posts Rs 25-cr revenue

DD Sahyadri, the top-performing regional language channel from the Doordarshan stable, has overgrown popular Marathi channels like Alpha Marathi and E-TV Marathi and emerged as the top Marathi channel among C&S homes.

The channel’s dominance is reflected in its programming as well. Nearly half of the top 60 programmes popular in Marathi households are aired by DD Sahyadri. The impressive performance has contributed Rs 25-crore commercial revenue in the year 2003-04.

Buoyed by the channel’s remarkable performance on the programming and revenue front, DD Sahyadri has now embarked on a new programme strategy to further revamp this regional channel. The channel has moved its popular interactive phone-in show ‘Sakhi’ to evening primetime from the current afternoon slot. The Saturday programming line-up has now special attraction in the form of live debates on ‘Ghatna Chakra’.

According to Mukesh Sharma, Director, Mumbai Doordarshan Kendra, the new programming strategy coupled with five-hour regular terrestrial support in the evening would help market its programmes more effectively thereby, further increasing the popularity of the channel.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education