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DD News suffers exodus in top management squad

28-July-2004
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DD News suffers exodus in top management squad

DD News hits the headline yet again, and this time for reasons of outflow in people power. Not a year of its existence is over and the channel has started experiencing departures in the senior level, leaving the top management almost vacant.

Those making an exit, include Consulting Editor Deepak Chaurasia, Output Editor Sanjiv Pallival, Assignment Editor Rajnish Ahuja and his deputy JP Deewan. Amongst others, Rahul Chaudhary has left the channel recently. While Chaurasia and Deewan are on their way to Aaj Tak, Pallival is set to join Jagran.

Interestingly, the channel enjoyed a reverse movement early this year, when these professionals and many others had quit responsibilities in channels like Aaj Tak to join DD News. Despite being a public telecaster, DD News has managed to throw up substantial competition to broadcast channels on the cable and satellite platform. During Diwali, last year, the channel glittered with opening numbers that fetched it the second spot amongst all news channels in C&S ratings.

The DD News graph has been an erratic one since then, though the numbers delivered are better than a few other competing channels. At the same time, the channel has taken initiatives time and again to keep alive the competition. To mention a few such actions are the restructuring it did in January and the subsequent revamping of content and look of the channel.

However, it would be interesting to see whom would the channel now choose to fill these seats left vacant by the latest departures.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.