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DD News in makeover mode

02-February-2004
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DD News in makeover mode

Doordarshan News is going in for a makeover to stem its slide on viewership rating chart. The channel has moved down from second to third position, behind Aaj Tak and Star News. And now the channel bosses have come up with a slew of new programming and packaging initiatives to consolidate the position of DD News.

Beginning February 2, DD News will sport a new look with improved logo, new montage and graphics besides new shows. The news room software company Beehive Systems is busy giving finishing touches to the channel makeover.

DD News is introducing a half-hour dynamic wheel with news on the hour every hour in Hindi and at half hour in English with headline news repeated in between. The new programming initiative has an element of flexibility with focus on live events. DD News has lined up a number of shows that include a bilingual breakfast show. Focusing on entertainment, life style, sports news, international news besides politics, the show will be anchored by Sanjiv Paliwal and Kartikeya Sharm, the former anchors of Aaj Tak recently hired by Doordarshan. Another new show Kahi Unkahi will address issues confronting minority communities. Global Challenges, the new programme on international affairs hosted by Arati Jerath and supported by Ministry of External Affairs, will have issue based discussions on international relations. Here will be new poll programmes like Chunav Ki Halchal, Janvani and Rajyanama. Popular programmes like Sports Talk and Rang Tarang (cultural roundup) will come with new montage and better packaging.

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