Hindi GEC genre at an overall level saw a drop in its levels and also several major players witnessed a fall, but DD National stood tall among the rest according to Week 29 of TAM data.
The foundation of this growth based on the India-Zimbabwe Series which contributed nearly 18 GRPs to the overall Channel GRP levels.
Also in comparison to the home channel i.e. TEN CRICKET, DD National gained more ratings for the entire series including the T20 match.
Now an interesting facet of the India Zimbabwe Series on DD National was that the contribution from Less than Class 1 towns was highest.
Whereas the contribution from 1Mn+ markets reduces.
(Source : TAM Media Research, Analysis conducted by S-Group, a strategic consulting arm of TAM Media Research)