On the trail of the successful telecast of the ICC Champions Trophy 2002 and the ICC Cricket World Cup 2003 on DD, the state-owned broadcaster has signed an agreement with GCC and Nimbus to air the major ICC events on Doordarshan for the period 2004-07.
According to the deal, while the matches will be telecast on DD, Nimbus will manage the airtime sales of the event. However, the satellite rights of the event are with SET Max.
The events coming under the contract, include the ICC Champions Trophy 2004 and 2006 and the ICC Cricket World Cup 2007.
GCC which is the owner of the worldwide rights for the ICC events till 2007, pursues along with its revenue objectives, the goal of widest possible reach on television for the ICC events, to develop the popularity of the sport and deliver maximum value to the official partner and sponsors.
Says Ian Frykberg of GCC, “Doordarshan’s 80-plus-million-homes reach serves as an ideal platform to showcase the biggest cricket tournaments in the world and we are pleased that this deal will assist DD in fostering its public service mission.”
DD gets a revenue share towards network telecast fees, accompanied by a minimum guarantee backed by bank guarantees provided by Nimbus. DD is not required to make any investment in rights and fees under this arrangement.
However, DD will telecast 9 matches live – each from the ICC Champions Trophy, and 19 matches from the ICC Cricket World Cup, including all India matches, semis and finals and ‘Big Gun’ matches particularly on weekends.
GCC has appointed Nimbus Communications Ltd – India’s one of the leading broadcast airtime and sponsorship marketing companies, to exclusively handle the on-air sales of these events.
Sunil Manocha of Nimbus remarks, “We are proud to be selected by GCC and pleased to extend our relationship with ICC events, using our decade-long marketing expertise in live sports to provide maximum value to advertisers – GCC and DD.”