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DD in talks with Star to air KBC on its terrestrial network

DD in talks with Star to air KBC on its terrestrial network

Author | exchange4media News Service | Tuesday, Nov 26,2002 5:41 AM

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DD in talks with Star to air KBC on its terrestrial network

Doordarshan is in talks with Star India to air Kaun Banega Crorepati (KBC) on its terrestrial network when the game show makes a reappearance on Star. If the deal is through, viewers of Doordarshan across the country would be able to view the Amitabh Bachchan hosted show at the same time it is aired on Star.

According to sources, the two channels are working out details of the deal at present. It is expected that the channels are in all probability agree for a revenue share instead of a royalty model.

As per the negotiations between the two channels, the show would either be telecast simultaneously across Doordarshan network or would be telecast at various time slots in different Doordarshan networks. Doordarshan expects that Kaun Banega Crorepati’ would be able to do what it has done to Star TV.

If the deal comes through, it would be a win-win situation for both the channels as Star would get more audience for its programme. Besides, Doordarshan hopes that a show like Kaun Banega Crorepati would help the channel boost its sagging viewership.

Kaun Banega Crorepati, which made its debut on Star on July 2000, broke all television records and created history. Kaun Banega Crorepati, not only set a trend for game shows in India, but also became a part of everyday life.

Tags: e4m

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