Top Story

e4m_logo.png

Home >> Media - TV >> Article

DD Direct threatens to take 5 channels off air for non-payment of dues

08-August-2007
Font Size   16
Share
DD Direct threatens to take 5 channels off air for non-payment of dues

DD Direct, Prasar Bharati’s DTH service, has threatened to take five channels – Headlines Today, TV9, Akash Bangla, Aaj Tak and STAR Utsav – off air if they do not pay there dues. DD Direct has set a deadline of August 15 for these five channels to pay up after which these channels would be blacked out.

As per the rules, a domestic channel has to pay Rs 25 lakh a year as carriage fee while foreign channels have to pay Rs 50 lakh. Earlier, the carriage fee was Rs 1 crore a year, but when most private channels expressed their inability to pay the amount and some even said they would have to quit Doordarshan’s platform, the amount was eventually lowered to Rs 25 lakh.

B S Lalli, CEO, Prasar Bharati, said, “We had given them sufficient time. We have to meet our operational expenses and earn too. At the same time we will not charge any subscription fee from the viewer. For them it will remain totally free.”

When asked if these five channels wanted to continue on Doordarshan’s service, Lalli said, “They better think before they discontinue because we are the largest network in India.”

Meanwhile, the cash-strapped Prasar Bharati is also trying to enter into a revenue-sharing formula with Malayala Manorama. “A proposal has come from Malayala Manorama regarding sharing of revenue generated by ads. If it works, we will extend the model to other channels as well,” Lalli said.

A TAM survey has put Doordarshan’s DTH platform’s spread to over 3.5 million homes in India, however, Prasar Bharati insists that this figure is higher than five million as TAM does not have adequate surveillance infrastructure to survey interior areas.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group