Top Story


Home >> Media - TV >> Article

DD channels' viewership surges 15x as nation celebrates 68th Republic Day: BARC @ Week 4

Font Size   16
DD channels' viewership surges 15x as nation celebrates 68th Republic Day: BARC @ Week 4

As the nation celebrated its 68th Republic Day on Thursday (January 26), news channels across genres witnessed a spike in viewership as the telecast of the Republic Day parade down Rajpath kept audiences glued to the TV screens, according to data released by BARC for Week 4.  

While Doordarshan channels across India saw viewership rise 15 per cent to 7554 impressions ‘000s over its four week average of 499 impressions ‘000s, its viewership base across Hindi speaking markets grew 14 per cent to 6348 impressions ‘000s as against its four-week average of 446 impressions’000s.

Meanwhile, Rafael Nadal’s epic semi final win over Grigor Dimitrov and Roger Federer slamming Stan Wawrinka to reach the finals of the Australian Open 2017 improved the viewership ratings for Sony Six (SD+HD) significantly. While the first semi final between Roger Federer and Stan Wawrinka garnered 122 impressions ‘000s, 3.4 times over its previous four week average of 36 impressions ‘000s, the second semi final featuring Rafael Nadal versus Grigor Dimitrov spurred the channel’s viewership four times to 135 impressions’000s as against its four week average of 34 impressions’000s.

The world television premiere of “MS Dhoni – The Untold Story” on Star Plus saw the channel’s viewership across Hindi speaking markets surge more than 5.1 times. While the previous four week average stood at 1432 impressions ‘000s, the telecast of the movie catapulted the viewership to 7327 impressions’000s.

Whereas the world television premiere of “Ae Dil Hai Mushkil” on Colors improved the channel’s viewership 2.4 times in the Hindi speaking markets. The channel recorded 3272 impressions’000s as against its four week average of 1337 impressions’000s.

Season 2 of Priyanka Chopra’s hit American series Quantico improved the viewership of Star World 9.8 times on Tuesday (January 24). In week 4, the channel’s viewership witnessed 16.3 impressions’000s versus its four week average of 1.7 impressions’000s.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands