Doordarshan (DD) is set to give competition to the Sony network, at least in cricket. According to sources, DD is about to bag the terrestrial rights for World Cup 2003 and ICC Knockout.
After series of negotiations and indications of talks failing, DD and WSG Nimbus, which holds the ICC-organised cricket telecast rights till 2007, have reached an agreement.
The agreement has yet to be inked. DD and WSG Nimbus have sealed the deed for World Cup 2003 and ICC Knockout this September.
WSG Nimbus is a joint venture between World Sports and Mumbai-based Nimbus Communications. Earlier, the Sony network had purchased the satellite rights for World Cup 2003 and 2007 and ICC Knockout from WSG Nimbus.
DD refused to give out any figures involved in the deal with WSG Nimbus. According to sources, the arrangement between the two parties would be on a revenue-sharing basis. Nimbus would be responsible for marketing the channel (DD) during the events.
According to sources, Sony is already in talks with potential advertisers for coming out with attractive packages for the forthcoming matches. Similarly, DD is also devising a matching marketing gameplan.