Top Story

e4m_logo.png

Home >> Media - TV >> Article

Date for receiving comments on ad cap extended

20-September-2012
Font Size   16
Share
Date for receiving comments on ad cap extended

The Telecom Regulatory Authority of India (TRAI) has extended the date for receiving comments on the 10+2 ad cap regulation till September 24, 2012.

TRAI had released a draft regulation on Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulation, 2012 on August 27, 2012 seeking comments from stakeholders and had given time till September 11.

It may be recalled that on May 14, 2012, TRAI had stated that “No broadcaster shall, in its broadcast of a programme, carry advertisements exceeding 12 minutes in a clock hour.” It added that any shortfall of advertisement duration in a clock hour shall not be carried over.

The explanation of the clock hour, which is said to “commence from 00.00 of the hour and end at 00.60 of that hour (example 14.00 to 15.00 hours)”, is the same.

Amendment on ad duration
On August 27, 2012 there was an amendment done in the principal regulation, wherein TRAI deleted the regulation in context to minimum gap between two consecutive ad breaks.

In the principal regulation, it was mentioned that the time gap between end of one advertisement session and the commencement of next advertisement session shall not be less than 15 minutes. This clause was deleted in the amendment.

Also read:

TRAI amends 10+2 ad cap; deletes clause on gap between ad breaks

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.