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Date for receiving comments on ad cap extended

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Date for receiving comments on ad cap extended

The Telecom Regulatory Authority of India (TRAI) has extended the date for receiving comments on the 10+2 ad cap regulation till September 24, 2012.

TRAI had released a draft regulation on Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulation, 2012 on August 27, 2012 seeking comments from stakeholders and had given time till September 11.

It may be recalled that on May 14, 2012, TRAI had stated that “No broadcaster shall, in its broadcast of a programme, carry advertisements exceeding 12 minutes in a clock hour.” It added that any shortfall of advertisement duration in a clock hour shall not be carried over.

The explanation of the clock hour, which is said to “commence from 00.00 of the hour and end at 00.60 of that hour (example 14.00 to 15.00 hours)”, is the same.

Amendment on ad duration
On August 27, 2012 there was an amendment done in the principal regulation, wherein TRAI deleted the regulation in context to minimum gap between two consecutive ad breaks.

In the principal regulation, it was mentioned that the time gap between end of one advertisement session and the commencement of next advertisement session shall not be less than 15 minutes. This clause was deleted in the amendment.

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