Top Story

e4m_logo.png

Home >> Media - TV >> Article

Date for receiving comments on ad cap extended

20-September-2012
Font Size   16
Date for receiving comments on ad cap extended

The Telecom Regulatory Authority of India (TRAI) has extended the date for receiving comments on the 10+2 ad cap regulation till September 24, 2012.

TRAI had released a draft regulation on Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulation, 2012 on August 27, 2012 seeking comments from stakeholders and had given time till September 11.

It may be recalled that on May 14, 2012, TRAI had stated that “No broadcaster shall, in its broadcast of a programme, carry advertisements exceeding 12 minutes in a clock hour.” It added that any shortfall of advertisement duration in a clock hour shall not be carried over.

The explanation of the clock hour, which is said to “commence from 00.00 of the hour and end at 00.60 of that hour (example 14.00 to 15.00 hours)”, is the same.

Amendment on ad duration
On August 27, 2012 there was an amendment done in the principal regulation, wherein TRAI deleted the regulation in context to minimum gap between two consecutive ad breaks.

In the principal regulation, it was mentioned that the time gap between end of one advertisement session and the commencement of next advertisement session shall not be less than 15 minutes. This clause was deleted in the amendment.

Also read:

TRAI amends 10+2 ad cap; deletes clause on gap between ad breaks

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign