Star Plus, is seeing a change in its current content mix in the recent weeks. On the Sunday of Week 31, Star Plus launched a new dance show called Dance + replacing its celebrity dance reality show - Nach Baliye 7. As far as opening episode performance is concerned Dance + has performed better than its predecessor, which is a well-established show.
Dance + increased the TSV level (35 minutes) in this slot which indicates the content of Dance+ is more engaging.
The overall performance of Star Plus in the 20:00 to 22:00 slot has seen an upward spike after the launch of Dance +.
Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Research