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Daily newspaper's net paid circulation increase by 4.2% - ABC

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Daily newspaper's net paid circulation increase by 4.2% - ABC

Despite the depressed market conditions, daily newspaper's average net paid circulation during the period July/December 2001 increased by 4.2% over July/December 2000. The total average net paid circulation certified in respect of daily newspapers was 30 million copies for the period July/December 2001, up from 28.5 million copies during July/December 2000.

This was revealed by Ravi Kant, the retiring chairman of the Audit Bureau of Circulations(ABC) in the annual general meeting of the Bureau held recently in Mumbai. He also claimed that the Bureau's website is getting encouraging response from the members as they are able to access the latest certified circulation data any time. He also said that the Bureau has initiated steps to receive periodically from publisher members their average certified circulation data electronically in future.

"The recently released NRS 2002 was one of the largest in the world with a reporting sample size of over 2,13,000 individuals and covering more than 500 titles," added Kant who is also the chairman of National Readership Studies Council (NRSC), an autonomous division of Audit Bureau of Circulation’s.

Philip Mathew, managing editor and director of Malayala Manorama & The Week was elected the new chairman of ABC in Kant's place at the AGM. He is also the vice-chairman of the International Press Institute (IPI), Vienna, which represents the collective voice of 2,000 editors, publishers and broadcasting executives from more than 100 countries.

Krishan Premnarayen, partner of Prem Associates Advertising & Marketing took over as the deputy chairman of the ABC. Besides that, the new members of the ABC's Council of Management for the year 2002-2003 were also elected.


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