Top Story


Home >> Media - TV >> Article

Daily newspaper's net paid circulation increase by 4.2% - ABC

Font Size   16
Daily newspaper's net paid circulation increase by 4.2% - ABC

Despite the depressed market conditions, daily newspaper's average net paid circulation during the period July/December 2001 increased by 4.2% over July/December 2000. The total average net paid circulation certified in respect of daily newspapers was 30 million copies for the period July/December 2001, up from 28.5 million copies during July/December 2000.

This was revealed by Ravi Kant, the retiring chairman of the Audit Bureau of Circulations(ABC) in the annual general meeting of the Bureau held recently in Mumbai. He also claimed that the Bureau's website is getting encouraging response from the members as they are able to access the latest certified circulation data any time. He also said that the Bureau has initiated steps to receive periodically from publisher members their average certified circulation data electronically in future.

"The recently released NRS 2002 was one of the largest in the world with a reporting sample size of over 2,13,000 individuals and covering more than 500 titles," added Kant who is also the chairman of National Readership Studies Council (NRSC), an autonomous division of Audit Bureau of Circulation’s.

Philip Mathew, managing editor and director of Malayala Manorama & The Week was elected the new chairman of ABC in Kant's place at the AGM. He is also the vice-chairman of the International Press Institute (IPI), Vienna, which represents the collective voice of 2,000 editors, publishers and broadcasting executives from more than 100 countries.

Krishan Premnarayen, partner of Prem Associates Advertising & Marketing took over as the deputy chairman of the ABC. Besides that, the new members of the ABC's Council of Management for the year 2002-2003 were also elected.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking