Dabur Vatika has bagged the title sponsorship for the first Aapla Alpha Award 2004. In between the recently concluded Lok Sabha elections and the forthcoming state assembly elections in Maharashtra, the country's leading Marathi channel has announced their mini general elections.
Alpha Marathi is completing five successful years of existence on the Independence Day, this year. It intends to celebrate the occasion in different style by adopting the 'Triple A' – the Aapla Alpha Award. 'Triple A' is a concept that seeks to further increase interactivity among the channel and the viewer, who get to vote for their favourite serials, actors/actresses, characters etc on Alpha Marathi.
"We are happy to announce the title sponsorship to Dabur Vatika for the first Aapla Alpha Award 2004. This event marks a celebration for the completion of five years of our channel, it tries to felicitate our talented and creative Marathi TV industry and also to reward our loyal viewers and make the channel more interactive." said Nitin Vaidya, Senior Vice President, Zee Network and Head, Alpha Marathi.
There are many ways by which viewers can vote in this small screen's mini general elections. Ballot papers will be available at Playwin centres, with 900 cable operators across Maharashtra and one can also vote through SMS to 7575.
Different teams of programmes on Alpha Marathi will campaign for the elections and will create awareness about their respective programme amongst their viewers segment. The finale would be held on August 11 in Mumbai. States Vaidya, “There are plans to make the ‘Triple A’ event of Alpha Marathi an annual feature from this year, which would be promoted and televised in a big way."