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Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

Author | exchange4media News Service | Saturday, Apr 20,2013 7:31 PM

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Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

The second update of the TV ratings for the ongoing Indian Premier League (IPL) Season 6 has been released by MEC India.

As per the report, the average TV rating for IPL stands at 3.7 (CS 15+ ABC) after the first 16 games. This is 11 per cent lower than the MEC-Meritus estimate for the same stage (4.2).

However, on a like-to-like basis (excluding new TAM markets not covered last year), the average rating stands at 4.0, just 5 per cent lower than the MEC estimate. IPL 5 rating at the same stage (first 16 games) was 4.2.

For the male audience (CS M 15+ ABC), IPL 6 ratings are lower than IPL 5 – 4.6 vis-à-vis 5.0 (-8 per cent). While last year’s ratings were for MAX alone, this year’s viewership includes MAX and SIX channels.

The cumulative, unduplicated reach for the first 16 games is 129 million, slightly up from 124 million last year.

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