Top Story


Home >> Media - TV >> Article

Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

Font Size   16
Cumulative reach for first 16 games at 129 mn: MEC IPL 6 report

The second update of the TV ratings for the ongoing Indian Premier League (IPL) Season 6 has been released by MEC India.

As per the report, the average TV rating for IPL stands at 3.7 (CS 15+ ABC) after the first 16 games. This is 11 per cent lower than the MEC-Meritus estimate for the same stage (4.2).

However, on a like-to-like basis (excluding new TAM markets not covered last year), the average rating stands at 4.0, just 5 per cent lower than the MEC estimate. IPL 5 rating at the same stage (first 16 games) was 4.2.

For the male audience (CS M 15+ ABC), IPL 6 ratings are lower than IPL 5 – 4.6 vis-à-vis 5.0 (-8 per cent). While last year’s ratings were for MAX alone, this year’s viewership includes MAX and SIX channels.

The cumulative, unduplicated reach for the first 16 games is 129 million, slightly up from 124 million last year.

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...