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Cricket telecast rights: HC seeks fresh bidding, Zee to respond Tuesday

10-September-2004
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Cricket telecast rights: HC seeks fresh bidding, Zee to respond Tuesday

The action on the BCCI cricket telecast rights hasn’t ended yet. Following ESPN’s move challenging the BCCI’s decision to award the cricketing rights for all international cricket played in India in the next four years to Zee, the Mumbai High Court on Thursday morning suggested ESPN-STAR Sports and Zee Telefilms submit fresh bids to the Registrar General of the court.

According to latest information, Zee has sought time till Tuesday to decide whether it wants to submit a fresh bid for the telecast rights.

The court said that the highest bidder would bag the telecast rights of national and international cricket matches. One of the points made by the petition filed by ESPN-STAR Sports was that it wasn’t given an opportunity to improve its bid after BCCI had negotiated the price with Zee. However, if bidding begins afresh, it would start from $ 308 million – the bid price with which Zee had bagged the rights from BCCI.

And, in case Zee decides to send in a fresh bid, a decision would be taken on who would telecast international cricket matches played in India till 2008 on the basis of the fresh bids to be submitted on Wednesday. On the other hand, if Zee decides against submitting a fresh bid, the case proceedings would continue on Thursday, September 16.

With additional inputs from Abitha G from Chennai

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