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Cricket on Max: Hitting for ‘non-core’ audiences. Are they scoring, just yet?

Cricket on Max: Hitting for ‘non-core’ audiences. Are they scoring, just yet?

Author | exchange4media News Service | Monday, Oct 07,2002 7:44 AM

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Cricket on Max: Hitting for ‘non-core’ audiences. Are they scoring, just yet?

Early viewership trends for ICC Champion's Trophy, suggest a high patronage for the sport, and the channel - MAX. The first match involving Indian team recorded a high 9.3% TVRs in 4 metros, amongst male TG. Trends for non-India matches too look healthy.

But has the programming strategy, dubbed Extraaa Innings, to lure 'non-core' women audiences paid off.

Lets begin by looking at the absolute ratings for the first 10 matches*. Surely, MAX has done well to attract audiences.

The India vs Zimbabwe match drew a high 9.3% TVRs across the top 4 metros amongst males. Amongst women, the viewership was 6.0%. This would match some of the highest rating soaps on Zee and Sony.

Tags: e4m

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