Cricbuzz, one of the leading cricket news and information destinations on web and mobile, will be the title sponsor for the Sri Lanka vs India 2015 Test Series. This sponsorship marks a major investment by the cricket information platform as it looks to build its association with the sport through the much-awaited test series which will take place between August 12, 2015 and September 1, 2015. The 20-day tour includes three Test matches to be held in the cities of Galle and Colombo respectively. The English feed will be shown live and exclusive on Sony SIX and Sony SIX HD while the Hindi feed will be on KIX.
Commenting on the development, Pankaj Chhaparwal, CEO of Cricbuzz said, ‘‘We are thrilled with the association which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement, we will look to exponentially increase our global visibility and footprint. Through the years, we have built a sizeable, strong and loyal user base, and with Cricbuzz being the top cricket app in the world, we will look to consolidate our position as the preferred destination for cricket.”
In November 2014, Times Internet had acquired a majority stake in Cricbuzz, with a vision to leveraging the site and its mobile services in generating an enhanced and unparalleled user experience for cricket.