Top Story

e4m_logo.png

Home >> Media - TV >> Article

Crackdown on piracy: Two Delhi operators feel the heat thanks to Star Den Media Services

04-April-2008
Font Size   16
Share
Crackdown on piracy: Two Delhi operators feel the heat thanks to Star Den Media Services

According to a recent Ernst & Young report, piracy costs India a whopping Rs 16,000 crore and 8.2 lakh direct jobs every year. Given these staggering figures, it has become very imperative to fight the menace. Protection against broadcast piracy is thus, not only necessary for broadcasters but also in the interest of the public at large.

The purpose of CAS is to check piracy, but it is defeated if pay channels can be watched free, as is apparently happening in various localities in Delhi. Nearly 3 lakh cable homes in South Delhi have been ‘seeded’ with set-top boxes. However, industry estimates that another 2.5 lakh homes receive pirated pay channels.

Piracy remains a major concern for stakeholders, broadcasters and multi-system operators (MSOs). Efforts made to implement CAS effectively have had to take a backseat due to piracy, besides taking away legitimate revenues of broadcasters, MSOs and Government revenues like Service Tax, Entertainment Tax, etc.

Two FIRs were registered on March 30, 2008, on behalf of Star Den Media Services against two cable operators, Geetank Cable Network and Rakesh Cable Network, for indulging in piracy in CAS areas in Delhi, following which two people were arrested. Ground investigations revealed that set-top boxes of SitiCable and Hathway were used. Bill books / receipts ranging from Rs 100 to Rs 300 being charged were also seized.

Similar raids were conducted on November 15, 2007, in Gurgaon. However, the menace of piracy is increasing as local cable operators (LCOs) who are pirating pay channels are increasingly becoming bolder in the absence of any Government action, which is leading to a chain reaction as other LCOs in nearby regions also begin pirating signals.

Apart from these raids not much has been done so far to curb this menace, leading to chaotic conditions on ground. Despite consciously remaining pay in CAS markets, broadcasters’ signals continue to run in free mode, which is clearly a mockery of CAS, which was implemented following a High Court order.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship